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How effective are your email subject lines?

Navigate to your sent email box in your work email. Review the subject line from the last 10 emails you sent, without paying attention to whom you sent them. By only reading the subject line, do you know immediately what the point of the email is? Do you understand the specific topic? Do you know how critical it is to open? Or do your subject lines say something vague like: "checking in" or "hello" or "update" without any additional details?

Why do this?
Writing emails that are never read is a waste of time.
Your email subject line is your first, best chance to communicate something worthwhile to the recipient. It can result in your email being opened now, later, or never. If you are taking the time to write and send an email, of course you want it to be opened and read. Otherwise, you've just wasted your own time. And, you will likely waste others' time later when you have to say: "didn't you read my email?"
What's next?
For additional practice, pick one or two of the sent emails that you just noticed has a less-than-ideal subject line, and rewrite the subject line.

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How effective are your email subject lines?

July 31, 2020

Navigate to your sent email box in your work email. Review the subject line from the last 10 emails you sent, without paying attention to whom you sent them. By only reading the subject line, do you know immediately what the point of the email is? Do you understand the specific topic? Do you know how critical it is to open? Or do your subject lines say something vague like: “checking in” or “hello” or “update” without any additional details?


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