How does your mission serve your clients and community?

Fundamental Competencies
Written By Stacia Aylward

The Challenge

If you don't know it already, locate your organization's mission statement. Consider how it serves your various audiences (e.g., customers/clients, staff and/or members, leadership/executive team and/or board, strategic partners, other internal and external stakeholders).

Why do this?

Assess the extent to which your work serves your clients and community.

This act can help to ensure that your organizational objectives and practices are aligned with the needs of your clients and community. The better aligned they are, the more successful your organization will be at achieving its mission priorities.

What’s next?

Validate your role in the organization by brainstorming ways that you personally contribute to the mission. Draw a line of connection between your day-to-day work, your organization's mission, and the end result or impact on your clients and the community around you.

Stacia Aylward

Zelos CEO Stacia C. Aylward is an executive leader and lifelong learner with broad professional experience in envisioning and leading programs, projects and teams; facilitating and teaching adults; conducting research; and developing client relationships using proven methodologies in many government and technical fields, including economics, education, healthcare, housing, non-profit governance, IT and law. Stacia holds a master’s degree in Communication and Information, a bachelor’s degree in English, a Six Sigma black belt certification, and a Coach Approach to Leadership credential.

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